There is no easy way to have a conversation about shark attacks—especially fatal ones—and especially when an incident has occurred so recently. We are deeply sorry for the family and friends of Erika Fox, who are now living with an unimaginable loss. There are no words that can lessen the magnitude of their pain. We…
On December 21, 2025, a swimmer tragically lost her life after a great white shark attack off Lovers Cove in Pacific Grove, California. This was not just another headline to us. It was a devastating reminder of why Beach Buddy exists in the first place. When we heard the news, we did what we always…
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