People frequently report bull sharks “in groups,” while great white sharks are more often described as solitary. That contrast is real, but it can be misunderstood. In most cases, bull sharks aren’t forming coordinated packs. Instead, multiple individuals are using the same area at the same time because the environment is concentrating food, movement, and…
Should I swim in the ocean during a full moon? Full moons are often discussed as a “higher-risk” time to enter the ocean, not because the moon “makes sharks aggressive,” but because lunar conditions can change the coastal environment in ways that can increase the chance of shark–prey interactions (and occasionally shark–human interactions). The key…
There are very few guarantees in life—death and taxes come to mind. But the absence of a guarantee has never been a reason to ignore tools that reduce risk. If we followed that logic, we wouldn’t lock our doors because there’s no guarantee someone won’t break in, and we wouldn’t use security alarms because they…
In the last month, two shark-related incidents have been reported in California and four in Australia’s New South Wales—six reminders, in a short span, of how quickly an ordinary day at the ocean can turn into tragedy. In Australia, four attacks occurred over roughly 48 hours to three days along the New South Wales coast,…
It’s a public safety warning system built for real beach days—when you’re deciding whether to paddle out, take the kids in, go for a swim, or stay on the sand. Beach Buddy pulls together real-time, location-based information so you can see what’s happening near you and react fast when conditions change. Shark activity. Incidents. Ocean…
About a decade ago, we began noticing a troubling shift in the behavior of sharks. It started with changes in known territories and migration patterns. Many experts point to warming water temperatures as a likely driver. Great whites are highly tuned predators that follow prey—especially seals and sea lions—so when conditions change, everything downstream changes…
The ocean has always been a place of wonder, recreation, and renewal. For coastal communities, it is part of everyday life—something to be enjoyed, respected, and protected. But the ocean is also a powerful, living system, shaped by natural forces and inhabited by complex marine ecosystems. Understanding that balance is essential to keeping both people…
The ocean has always been a place of wonder, recreation, and renewal. For coastal communities, it is part of everyday life—something to be enjoyed, respected, and protected. But the ocean is also a powerful, living system, shaped by natural forces and inhabited by complex marine ecosystems. Understanding that balance is essential to keeping both people…
There is no easy way to have a conversation about shark attacks—especially fatal ones—and especially when an incident has occurred so recently. We are deeply sorry for the family and friends of Erika Fox, who are now living with an unimaginable loss. There are no words that can lessen the magnitude of their pain. We…
On December 21, 2025, a swimmer tragically lost her life after a great white shark attack off Lovers Cove in Pacific Grove, California. This was not just another headline to us. It was a devastating reminder of why Beach Buddy exists in the first place. When we heard the news, we did what we always…
